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Lorin Taylor

EXPERIENCE:

Freelance (1/15-Present)
Jobs vary across all aspects of graphic design and production and professional photography. Clients include Merkley + Partners, Carrot Creative, Beaufort Books, Macy’s, Tequila Avion, IMG Creative, Oliver, Mirrorball and Monaco Lange.  

+ Extensive photo retouching
+ Mechanicalize and edit files
+ Building brand guidelines
+ Book design, interior and exterior
+ Create and edit pitch decks

Studio Artist, The Concept Farm, (07/12–1/15) 
Multitasking production artist responsible for layout, design, photo retouching and much more. Projects even extend beyond the computer to include creation of projects like handmade banners and other crafts for photo shoots and promotions. Helped to create and launch the company's new website. 
+ Extensive photo retouching

+ Mock-ups of displays and other 3D projects
+ Execute designs conceptualized by design team
+ Mechanicalize and edit files
+ Prepare jobs for release
+ Created an organization system for files
+ Web coding
conceptfarm.com

Production Design, SpotCo, (08/08–07/12) 
Layout and design of advertising for Broadway shows, including Tony® winning productions of HAIR, Exit the King and Hamlet starring Jude Law. I was the head of production for the Radio City Christmas Spectacular, one of their largest clients. 
+ Build eblasts, front of house, direct mail, etc.

+ Web design including HTML, CSS, and jQuery
+ Color correct and retouch photos
spotnyc.com 

Freelance Design, (11/07–08/08)
Clients included MAC Cosmetics, Bath & Body Works, Sherman Advertising and HNW. 
+ Logo design
+ Scanning and retouching batches of 100s of photos

+ Layout
+ Product mock-ups

Production Design, J Crew Catalog, (12/05–11/07)
Production design for company’s catalog, involving multiple overlapping tasks. Also acted as liaison between production and design teams and delegated jobs to production. Was second to team manager and was in charge in his absence. 
+ Altered and corrected color of numerous images

+ Communicated with printer 
+ Placed and edited text

Freelance Design, Update Graphics, (5/05–12/05)
Designed and produced a variety of projects including collateral, display, and advertising. Clients included major national and international brands. 

Freelance Design, Inkwell Publishing Solutions, (1/05–5/05)
Produced educational books for grades K–6. I worked on all aspects from choosing and altering photos to selecting type and color palette and even worked with the printer on production of an entire series spanning hundreds of books.

Graphic Design, Dogmatic Products, (5/03–6/04)
Sole designer for pet product company. Projects included logo design, mailers, web site updates, displays and packaging. Came in third place for point of purchase floor display at APPMA pet product trade show

Publication Design, Luca Buvoli, (2/03–4/03)
Produced artist’s catalog for major museum exhibit at MFAH. Prepared images and set type to the artist’s standards, while maintaining creative freedom. Worked with the printer to create die cut and produce book.

EDUCATION: 
+ Pratt Institute, Brooklyn, NY; BFA Communication Arts, Graduated 2002; Dean’s list; Professors included Charles Goslin and Barry Deck

+ Central St. Martins, London, England; Spring 2001; Finalist for D&AD award 

SKILLS:
Retouching, photography, layout, typography, print design, web design, presentations. Expert in Photoshop, InDesign, Illustrator, Lightroom, Dreamweaver, Quark, Word, Excel, PowerPoint and Keynote. Knowledge of coding. Comfortable on MAC and PC.